COMMERCIAL INTELLIGENCE, IN CONTEXT
Know who to
call today.
And why now.
COR follows the companies that matter to you and highlights developments that may give you a reason to make contact.
Your accounts. New opportunities. Your judgment.
Your commercial radarContext before contact
Commercial signalIllustrative example
Delta Property
Eight new buildings. One reason to reconnect.
What happenedDelta Property acquires eight office buildings.
Why it may matterA larger property portfolio may create a need for technical inspections and compliance inventories.
Suggested next stepCheck who is responsible for the new locations and whether an inspection partner is already in place.
Source type: company announcement Verify before contact
The event is a fact. The opportunity is a hypothesis.
START WITH YOUR BUSINESS
What should COR
look for for you?
Your website is the starting point: what you sell, who may buy it and which developments could matter.
Analyse your company websiteContinue in COR’s existing analysis experience.
01Understand your business
What you sell, who you serve and what could create demand.
02Watch the market
Follow your accounts and relevant public sources.
03Find the signal
Separate potentially useful developments from ordinary news.
04Explain the context
See the evidence, commercial relevance and timing.
05You decide
Investigate, make contact or simply keep watching.
RELATIONSHIPS FIRST
Inside your accounts.
And beyond them.
01 / EXISTING RELATIONSHIPSYour next opportunity may already be in your CRM.
A customer opens a distribution centre. COR helps you understand whether that development is a useful reason to reconnect.
Explore account monitoring02 / NEW OPPORTUNITIESA company you don’t know. A development worth investigating.
COR also looks beyond your relationships for companies and events that fit your commercial profile. A signal is a starting point for investigation.
Explore the examples
WHAT YOU ACTUALLY GET
The news.
The context.
The next question.
Understand what happened, why it may matter to your business and what to check before you make contact.
Open the examplesCommercial signalIllustrative example
Northline Manufacturing
Three new sites. What needs checking?
What happenedA manufacturer announces three production locations, expected to open within six months.
Why it may matterNew production sites may need initial technical inspections and periodic compliance testing.
Suggested next stepCheck who is responsible for the new locations and whether an inspection partner is already in place.
Source type: company announcement Verify before contact
RELEVANT PUBLIC SOURCES
COR watches the signals.
You keep the relationship.
Company websitesCompany newsPress releasesLinkedIn company activity, where availableAccount-specific public sources
Coverage depends on the sources available for each account.
A SHARED LANGUAGE
What is a
commercial trigger?
An event or development that may create a reason for a company to buy, reconsider or expand a product or service.
New locationsAcquisitionsExpansionInvestmentNew projectsRegulatory change
The same event can matter to one supplier and be irrelevant to another. Context makes the difference.
Learn about sales triggers
EVIDENCE BEFORE CONCLUSIONS
News is easy to find.
Relevance is harder.
Context
What your company sells and who you want to reach.
Relevance
How a development might create a commercial need.
Timing
Why it may be useful to investigate now.
How COR evaluates opportunities
A FEW PRACTICAL QUESTIONS
Before you start.
What is COR?
COR is an account monitoring and commercial intelligence platform. It follows companies and market developments and helps you understand when there may be a reason to make contact.
Who is COR for?
B2B account managers, sales teams and business owners who want useful context for conversations with existing accounts and potential customers.
Does COR send messages automatically?
This experience leaves the commercial decision with you. It does not send prospect messages automatically.
Is every signal a lead?
No. A development may be useful account news, a hypothesis worth exploring or a reason to act. Evidence of an event does not prove buying intent.
YOUR NEXT CONVERSATION
Find your next reason to call.
Start with your website. Build a radar around your business.
Try COR