1. Source facts
Begin with what a source actually establishes: the company, event, location and timing. A company announcement can confirm an expansion without proving a purchasing requirement.
2. Commercial interpretation
Assess whether the development connects to the user’s services and target buyers. This is interpretation, and should be presented as such.
3. Opportunity hypothesis
Ask what need might follow from the event. Use language such as “may require” and “worth investigating” where demand has not been confirmed.
4. Suggested action
Turn the hypothesis into a specific question or next step. Checking whether a supplier is already appointed can be more useful than a generic sales pitch.
What evidence cannot tell you
A reported event does not automatically prove budget, authority, procurement timing or intent to buy. Human judgment and further investigation remain essential.