What is a commercial trigger?
A commercial trigger is an event or development that may create a reason for a company to buy, reconsider or expand a product or service. It is an indication to investigate, not proof of demand.
New locations and expansion
A new facility can create requirements for inspections, equipment, logistics or staffing. Check the location, opening timetable and responsibility for procurement before approaching the company.
Acquisitions and organisational change
An acquisition may change suppliers, standards and decision-making responsibilities. Existing contracts can remain in place, so a useful first question is how integration is being organised.
Investment, projects and regulation
A funded project or a changing compliance requirement can create a concrete need. Verify scope, timing and who is affected. An announcement alone may not establish a purchasing opportunity.
The event is only half the story
A new warehouse may matter to a transport provider and not to a supplier of office catering. COR uses your commercial profile to interpret the connection.