FROM NEWS TO A NEXT QUESTION
Eight new buildings.
A reason to reconnect?
For an inspection provider, an acquisition may be worth investigating. For another supplier, it may just be news.
Fictional company and event. Not a live opportunity.
Property acquisitionIllustrative example 01
Delta Property
Eight buildings. One useful question.
- What happened
- Acquires eight office buildings.
- Why it may matter
- A larger portfolio may need technical inspections and compliance inventories.
- Your next question
- Who is responsible for the new locations, and is an inspection partner already appointed?
Source type: Company announcementVerify before contact
THE PROCESS
Less noise.
Better questions.
A useful signal connects a company development to what you sell. It is a starting point for investigation, not proof of demand.
- Understand your businessYour services, target buyers and relevant developments.
- Follow the companies that matterExisting accounts and relevant companies beyond them.
- Read the evidence in contextThe event, its possible relevance and the next question.
- You decide what happens nextMake contact, investigate or keep watching.
A USEFUL DISTINCTION
The event is a fact.
The opportunity is a hypothesis.
An announcement does not prove budget, buying intent or an open supplier position. COR helps you ask a more specific question.
Read the methodology ↗