ATTENTION, WITH A REASON
Who deserves
your attention
today?
Your accounts are changing. COR helps you see what happened, why it may matter and what to ask next.
Explore the signals ↓THE THREE QUESTIONS01 What happened?
02 Why does it matter?
03 What should I check?
Context before contact. A FEW REASONS TO LOOK CLOSER
Developments, in context.
All companies and events shown here are fictional.
No real contacts or live opportunities.
3 illustrative examples
Property acquisitionIllustrative example 01
Delta Property
Eight buildings. One useful question.
- What happened
- Acquires eight office buildings.
- Why it may matter
- A larger portfolio may need technical inspections and compliance inventories.
- Your next question
- Who is responsible for the new locations, and is an inspection partner already appointed?
Source type: Company announcementVerify before contact
New locationIllustrative example 02
Van Dijk Logistics
A new centre. What comes next?
- What happened
- Announces a new distribution centre.
- Why it may matter
- A new facility may need equipment, technical inventories or transport capacity.
- Your next question
- When will the centre open, and who is responsible for procurement?
Source type: Company announcementVerify before contact
ExpansionIllustrative example 03
Northline Manufacturing
Three sites. Plenty to check.
- What happened
- Announces three new production locations.
- Why it may matter
- New sites may need initial inspections and ongoing compliance testing.
- Your next question
- Which sites are confirmed, and what is the opening timetable?
Source type: Company announcementVerify before contact
THE PROCESS
Less noise.
Better questions.
A useful signal connects a company development to what you sell. It is a starting point for investigation, not proof of demand.
- Understand your businessYour services, target buyers and relevant developments.
- Follow the companies that matterExisting accounts and relevant companies beyond them.
- Read the evidence in contextThe event, its possible relevance and the next question.
- You decide what happens nextMake contact, investigate or keep watching.
A USEFUL DISTINCTION
The event is a fact.
The opportunity is a hypothesis.
An announcement does not prove budget, buying intent or an open supplier position. COR helps you ask a more specific question.
Read the methodology ↗